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JANUARY 23, 2008

For more information:

Mike Fila - Himmelrich, Inc.
410-528-5400
mike@Himmelrich.com

FIRST FULL-LENGTH FEATURE FILM OPENS AT THE
MARYLAND SCIENCE CENTER
U2 3D Concert film in IMAX Beginning January 23, 2008

The first full-length live-action feature film at the Maryland Science Center's St. John Properties IMAX Theater is now being shown; U2 3D is an 85-minute exploration which will transport audiences to the front row of a U2 stadium concert.

The film was shot in February 2006 during seven concerts in Mexico, Chile, Brazil and Argentina during the legendary group's "Vertigo" tour. U2 3D made its U.S. premier January 19, 2008 at the Sundance Film Festival.

According to the band's web site: "'Eye popping' is the verdict of the International Herald Tribune.' Gives the audience the palpable experience of being present, as the camera swivels around Bono's face, then soars over and down among the 60,000 concert goers.'"

The movie is directed by Catherine Owens and Mark Pellington. Owens says, "This was the ultimate challenge in presenting U2. There is no comparison with a traditional concert film seen in 2D. One minute you are on stage with the band and the next you are at the back of the stadium. The best way I can describe it for the viewer is that it's like being on the wings of a bird flying around the concert stadium – it's really something."

The Maryland Science Center is one of a handful of 3D digital and IMAX 3D theaters nationwide to open the film on its official release date, Wednesday, January 23, 2008. U2 3D will be released worldwide by national Geographic Entertainment. It will only open February 15, 2008.

The premier of U2 3D at the Maryland Science Center's St. John Properties IMAX Theater marks the inauguration of a $150,000 upgrade to the theater's projection systems, an provides the museum "with the ability to show full-length, Hollywood films," according to the Maryland Science Center will begin showing DMR films–films produced for commercial screens and digitally remastered to the larger IMAX format.

Films traditionally produced for IMAX theaters run up to 45 minutes based on the capacity of the projector's standard 61" platters. To accommodate longer films, the Maryland Science Center has changed the platters to 72" and has upgraded the Quick Turn Reel Unite used for "rewinding" films. Other enhancements include modifications to the film storage system and upgrades to the lift used for transporting reels.

U2 3D is screened Mondays, Tuesdays, and Wednesdays at 4:30 and 6:30 p.m.; Thursdays at 4:30, 6:30 and 8:30 p.m.; and Fridays at 4:30 p.m. and 7:30 p.m. Admission to the film is $12 for adults, $10 for children 3-12 years old, and $11 for seniors over 60 years of age.

2 Images are available upon request

About the Maryland Science Center
The Maryland Science Center at Baltimore's Inner Harbor is visited by more than 500,000 people each year. Popular exhibits include: Dinosaur Mysteries with more than a dozen full-size dinosaurs and interactive paleontology activities; an exploration of the day in the life of the human body in Your Body: The Inside Story; and dozens of interactive experiments in Newton's Alley. Other popular attractions in the museum include the Kids Room, the five-story St. John Properties IMAX Theater, and the world-famous Davis Planetarium.